THE story of Upton Sinclair and "The Jungle" has receded so far into the back pages of American literary history that it was a bit surprising to see the tale resurrected, if only as a television statistician's ad-lib during a major league baseball All-Star Game. As the game played itself out in a flurry of home runs and fielding errors, a commentator introduced one of those statistics that serve not so much to enlighten as to divert - a televised version of the newspaper sidebar. The script was altogether routine: citation of the baseball statistic from 1906 ("most home runs in an All-Star Game"); transition to author and best seller ("the same year a man named Upton Sinclair published a book called The Jungle ); tie-in about novelist and hitter having had a good year. Pause. Next pitch. Sinclair's cameo appearance was pretty inconsequential - not unlike other instances since the Bicentennial in which little-known episodes in American history are rendered as a series of "spots" on commercial television.
High-fidelity color, or hi-fi color, as it is commonly called, refers generally to processes that involve printing in more than 4 colors. It is not a single technology, but a whole series of attempts to discover a way to print a larger gamut of colors than is possible using the traditional 4 process colors (C, M, Y and K). Pantone's Hexachrome is one such attempt.
PUBLISHING WITHOUT PERISHING. Environmental Books Are Alive, Well and Selling Steadily
The market for environmental books as changed considerably since the surge of green book sales that followed the watershed of Earth Day 1990. While the large New York trade book companies have withdrawn from what they see as a glutted market, specialty houses are thriving by filling a niche that has branched into a diverse array of topical estuaries.
Color in reports, promotional material and presentations can be a valuable tool to make them more readable, and to help focus the reader's attention. Color overhead transparencies make a dramatic impact on audiences accustomed to plain black and white. Having color printing done by a print shop or slide-making service bureau can be expensive and time consuming.
There's a widespread trend toward increased graphics in the corrugated business. In the past the corrugated box was used to protect products during distribution. Today through the use of higher quality graphics, it is being used to sell the product.
Aluminum pigments have a versatile use in printing inks. They can produce a variety of shades, including bright metallic colors.
Aluminum metal is one of the most widely used metallic elements. It is also one of the most abundant. The basic raw material is bauxite ore which is melted and refined, then remelted into products that range in applications from aerospace to home-use products.
As an employer of 2,000 people, Blue Cross and Blue Shield of North Carolina provides a healthy working environment. It also takes extra care in making solid capital expenditures. The insurer recently took each of these interests into account when upgrading its in-house publishing capabilities.
Computers and image-processing programs are providing astrophotographers with powerful new tools for bringing the most out of astronomical images.
It is a dark and stormy night - hardly a time for astronomy. Yet images of the starry universe glow before you on the computer screen. You can hardly wait to see the pictures you took with your friends during that long night of imaging with their CCD camera.
One of your friends now leans toward the computer screen. She checks the logbook and its list of the calibrated images they prepared a few days earlier. After a moment, she proclaims, "Let's start with NGC 7479."
A SOCIAL HISTORY OF DRUG ADVERTISING AND PROMOTION
With only a few years left in the twentieth century, a multiplicity of controversies encompass drug advertising and promotion. Have marketing techniques regarding pharmaceutical drugs, proprietary medicines, alcohol, and tobacco really changed over time and disrupted the value structure of society? Past, present, and future affect people; not one aspect of time, but all aspects, bear upon the present. Drug advertising and promotion has maintained vitality and robustness through time by promoting the public's desire for a continuity of familiar and traditional health values. By using the nature of a perpetually changing environment, advertising has advanced drugs as symbols of health. Such symbolic activity has provided hope to people regarding their own power and control over pain and illness. Through time, drug advertising became institutionalized.