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Library / 9.7.2010
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THE MAKING OF A BEST SELLLER

THE story of Upton Sinclair and "The Jungle" has receded so far into the back pages of American literary history that it was a bit surprising to see the tale resurrected, if only as a television statistician's ad-lib during a major league baseball All-Star Game. As the game played itself out in a flurry of home runs and fielding errors, a commentator introduced one of those statistics that serve not so much to enlighten as to divert - a televised version of the newspaper sidebar. The script was altogether routine: citation of the baseball statistic from 1906 ("most home runs in an All-Star Game"); transition to author and best seller ("the same year a man named Upton Sinclair published a book called The Jungle ); tie-in about novelist and hitter having had a good year. Pause. Next pitch. Sinclair's cameo appearance was pretty inconsequential - not unlike other instances since the Bicentennial in which little-known episodes in American history are rendered as a series of "spots" on commercial television.

09.07.10 4 COLOR PRINTING
High-fidelity color in theory

High-fidelity color, or hi-fi color, as it is commonly called, refers generally to processes that involve printing in more than 4 colors. It is not a single technology, but a whole series of attempts to discover a way to print a larger gamut of colors than is possible using the traditional 4 process colors (C, M, Y and K). Pantone's Hexachrome is one such attempt.
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