IF HAROLD HAVERTY believed what he read about his company in the business press (FORBES included) or the analysts' reports, he would have merged his company into a bigger outfit with better prospects long ago. Fortunately, he believed neither reporters nor analysts.
The race to produce a high-resolution, full-color printer that is economical and reliable enough to use with a personal computer has prompted a great deal of research on "drop-on-demand" ink-jet printing.
Anyone who has ever used different fonts in creating a document knows what a difference the right typeface can make. As useful and essential as fonts are, the terminology and concepts involved with them can be confusing. This month we'll look at the history of fonts in the PC, what makes them work, and some of the changes that are brewing in the industry.
Everyone is familiar with the truism that good things come in small packages, but nobody believes that a sloppily labeled CD is all that likely to contain good content.
In some respects, labeling discs is a behind-the-scenes process that rarely attracts much notice. Often, consumers pay little attention to what's printed on a music CD because in most cases it's just the song titles. But as CD-Audio and CD-ROM publishers follow their quests to be noticed among the never-ending flow of titles being released, disc printing has become an area of extreme interest. From Nimbus' holographic CDs to REM's most recent album that has no label or printing at all, replicators are attempting to invent labeling options that sell product.
The never ending series of library programs, lectures, movies, exhibits, and community events must be advertised to draw audiences. The librarian who is responsible for the all-important job of designing and preparing printed promotional materials is faced with many decisions regarding the most effective way of getting the library's message across to the public-will it be via flyers, bookmarks, posters, booklists, invitations, or formal announcements?